Midjourney consistently produces the highest-quality AI-generated images available. Version 7 delivers unprecedented control over style, composition, and character consistency — making it the preferred tool for professional designers, marketers, and artists worldwide.
Midjourney V7 produces images with unprecedented realism and artistic quality. Fine details like hands, faces, and text (in supported modes) are handled more accurately than any competing model. The default output consistently passes for professional photography or commissioned illustration.
Use any image as a style reference with --sref [URL]. Midjourney matches the color palette, artistic style, and compositional approach of the reference image — essential for maintaining brand consistency across a series of images.
Use --cref [URL] to maintain the same character or person across multiple generations. Create a character once and generate them in different scenes, poses, and situations while keeping their appearance consistent — a major breakthrough for storytelling and marketing.
Generate images in any aspect ratio: --ar 16:9 (landscape/video thumbnail), --ar 9:16 (portrait/mobile), --ar 1:1 (square/social media), --ar 4:5 (Instagram portrait), --ar 3:2 (photography standard). Getting the aspect ratio right is essential for professional use.
After generating an image, use Vary (Subtle) or Vary (Strong) to explore similar variations. Use the web-based editor to make targeted changes: swap backgrounds, change clothing, add elements — without regenerating the entire image from scratch.
Fast mode uses dedicated GPU time for near-instant generation (seconds). Relax mode is free of charge against your GPU time allocation but queues generation when servers are busy. Standard and Pro plans include significant Fast GPU time plus unlimited Relax mode.
Go to midjourney.com → Sign in with Discord → Subscribe. Basic ($10/mo) gives 200 GPU minutes (~200 images). Standard ($30/mo) is recommended for professional use: unlimited relaxed images + 15 fast hours per month.
Access: midjourney.com web interface (recommended — shows gallery, easy prompting) or Discord (go to midjourney.com → Join the Beta → use any general channel → type /imagine). Use the web interface for all professional work.
A strong Midjourney prompt has 4 parts: Subject → Style → Lighting → Parameters.
Weak: a person in a city
Strong: young woman in her 30s walking through a rainy Tokyo street at night, cinematic photography, warm neon reflections on wet pavement, shallow depth of field, Kodachrome film grain, 35mm prime lens --ar 2:3 --v 7 --q 2
Essential parameters:
• --ar 16:9 (landscape) / --ar 2:3 (portrait) / --ar 1:1 (social square)
• --v 7 latest model
• --q 2 higher quality
• --stylize 100 (0 = literal, 1000 = artistic)
Step 1 — Establish your visual style with a base prompt:
product photography of [product name], white marble background, soft directional studio lighting from upper-left, centered composition, shallow depth of field, commercial photography, 85mm lens --ar 3:4 --v 7 --q 2
Step 2 — Click the ⓘ icon on any image you like → copy the seed number. Add --seed [number] to all future prompts to maintain consistent lighting and composition across the series.
Step 3 — Click V1-V4 under a generation to create style variations. Click U1-U4 to upscale your favorite to full resolution. Download all upscaled images — commercial rights included on paid plans.
Character Reference maintains visual consistency across different scenes. Generate your base character first:
friendly robot mascot for a tech startup, simple clean design, blue and white color palette, large expressive eyes, rounded shapes, professional flat illustration style, centered, white background --ar 1:1 --v 7
After generating, right-click your favorite → Copy image address to get the URL.
Now use it in new prompts:
the same robot mascot working at a laptop in a modern office, same character design --cref [paste URL] --cw 100 --v 7--cw 100 (character weight: 0-100) at 100 enforces maximum character consistency. Use this for mascots, brand characters, and narrative illustration series.
Style Reference copies the visual aesthetic of any reference image without copying content. Find an image online that represents the style you want (Behance, Dribbble, Pinterest, or any URL).
minimalist product packaging design, premium feel, clean typography --sref [URL of your style reference] --sw 500 --v 7--sw [number] (style weight: 0-1000, default 100) controls style intensity. Use 300-500 for strong matching.
You can combine multiple references: --sref [URL1] [URL2] — Midjourney blends both styles.
This is the professional workflow for campaign visual consistency. Get a style reference approved by your client, then use it as --sref for every asset in the campaign.
After clicking U1-U4 to upscale, right-click → Save image. This is the maximum resolution Midjourney generates.
Further upscaling for print: In the web interface, click Upscale (Subtle) for a clean 2x enhancement, or Upscale (Creative) for AI-enhanced detail at 2x. For large print (posters, banners), use Topaz Gigapixel after download.
Commercial rights: All paid plans include commercial licensing. Keep the Midjourney job ID (visible when you hover over images) as your license documentation.
Batch workflow: In the web interface, queue multiple prompts and let Midjourney generate while you work. Download your full asset set at the end of a session.